Hold, sell, or buy: What's next for Yeezys?

Adidas has terminated ties with Ye, formerly known as Kanye West, halting production of the musician, designer, and businessperson’s iconic sneakers; Yeezys.

Many sneakerheads are now asking; what will happen to their stock of potentially lucrative kicks?

“I’ve been seeing in a couple group chats and social media posts, everyone trying to get as much stock as possible for the high hopes of them going up another few hundred dollars,” Ethan Dokic-Pulice told Kelowna10.

He’s the manager at The Hype resale store in downtown Kelowna.

“I think some people are trying to get their hands on them now before everyone tries reselling them and they’re harder to find.”

It’s assumed prices will soar, though Dokic-Pulice said it’s too soon to tell whether or not that will happen, as nobody knows what Adidas is going to do yet. The multi-national brand owns the Yeezy design, but likely won’t want to continue production under the same name.

“We’re curious if Adidas is going to remake them and continue making them, or start something new and go off the ‘Boost’ design,” he said. “We are all kind of hoping they’re not going back into production so they’ll start being more rare and the price will go up.”

Unless there are leaks from within Adidas on its next moves, it will probably be months before anyone knows what will be happening with the shoe design, he said.

At the store, Dokic-Pulice said there has been plenty of curious people, but prices haven’t skyrocketed across The Hype’s entire Yeezy collection.

The lone exception being the latest and likely last design that was produced – the Yeezy Boost 350 v2 Salt – which has already seen increases of $100 or more online.

“There was one guy that came in and he was very confident about them going up, so he was actually tempted on buying all of the Yeezys,” Dokic-Pulice explained. “Hoping they’ll go up [so he can] make a few hundred dollars on each shoe.”

The price for that shopping spree would have been thousands of dollars as the shop carries around 20 styles and multiple sizes for each pair. A set of Yeezy’s can range from around $300, to nearly $1,000.

For Dokic-Pulice, taking the gamble on buying up stock and holding it for a few months until the price potentially goes up might be the play.

“I like taking that chance of being able to make the money on the pair because if I can wait three more months, why not,” he said. “If you have a pair you’ve never worn, I say keep that pair off to the side … [but] if you have a pair that you wear and love, just keep wearing and enjoying them.”