WATCH: These shoes are all the hype in Kelowna

Hypebeast culture, meet Kelowna.

That comes courtesy of the city's first ‘resell store’, The Hype, which is a secondary market for rare and eccentric sneakers. The store is filled with limited run footwear and gear you’d struggle to find anywhere else.

The walls are loaded with name brands like Adidas Yeezys, Nike Dunks, and Air Jordans, to apparel like Supreme and Essentials.

The sneakers they carry range in price from $160 to nearly $1,000.

Right now, the most expensive pair on the shelves is a $950 set of Nike Dunk Low Off-White Lot 49s.

There are also some rare collectables accessories that surge past the $1,000 mark.

Owner Kade Holodniuk, told Kelowna10, the reason these types of products are in high demand is because the brands make so few available initially. If you don’t get it the moment it hits the market, you could be hard-pressed to get your hands on that item ever again.

“It just sells out so fast and everybody wants it,” he said. “If you can’t get it off the drop, you have to pay over retail to get it now. If you have to pay that high price, this is somewhere you come and get it.”

Around 20 to 30 shipments come daily to help meet demand for the store.

Holodniuk said there’s been a wide range of people curious to find out what they’re all about.

“There are kids in high school looking for their first pair, kids in elementary whose parents are looking to get them a pair. The 40- and 50-year-old collectors,” he said.

The Hype has been open for less than a month, but demand remains high and traffic is steady throughout day.

He said on their opening weekend, people were waiting inline for five to six hours, lined up along Bernard Avenue.

Holodniuk, whose been in Kelowna for six years, wanted to bring something new to the city. A bit of joyful selfishness fuelled the endeavour too, as he enjoys the products and wanted to introduce the Hypebeast culture to the Okanagan.

“It’s been good. There’s a lot of people that came up and said Kelowna needed this,” he said. “It’s been good so far. We finally got our sign up, we’ve spent a long time waiting for that.”

The store posts its latest gets and hours each day online.